Sam Horn's new book shows how to quickly earn respect so people are motivated to listen." -Terry Jones, founder of Travelocity and WayBlazer and chair of Kayak "If you can't get people's attention, you'll never get their business. Pink, #1 New York Times–bestselling author of To Sell Is Human "Sam Horn's smart and snappy book will teach you how to get people's attention-and keep it." -Daniel H. "These accessible techniques transcend generations and read like a modern-day version of How to Win Friends and Influence People." -Miki Agrawal, one of Forbes's "Top 20 Millennials on a Mission" and founder of THINX Sam's innovative techniques have helped her clients close deals and raise millions of dollars, and will be your "secret sauce" to getting funded, hired, elected, promoted or referred. You don't have to imagine it, Sam Horn has created it. Imagine if there was a process for pleasantly surprising decision-makers and convincing them you're the right person for the job, position, project or contract. Imagine if there were ways, in a world of impatience and INFObesity, to quickly intrigue busy, distracted people and earn their interest, trust and buy-in.
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